The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The number of viewers is expected to reach 833 million by 2025, which means that the opportunity to monetise content is set to become bigger.
Simultaneously, India has become its biggest market and user base. As a result, there are three Indian channels in the global top 10 channels by subscribers and video views.
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The Indian top 10 channels have a cumulative video view count of 687 billion, a resounding testimony to the power of high levels of mobile penetration. Also, Hindi channels corner the lion's share of video views among the top 100 channels, while regional languages such as Telugu, Tamil, Malayalam, Bhojpuri, Marathi, and so on, are sparsely represented. Most of the top channels host entertainment content, and news comes a distant second. Content aimed at children is also a strong contender.