Ban on Maggi

Nestle in a soup

Print edition : July 10, 2015

In 2014, Nestle India spent Rs.445 crore on advertising and a paltry Rs.19 crore on quality and testing. Many of the advertisements are targeted at children. Photo: CH. Vijaya Bhaskar

Maggi noodles on display at a shop in New Delhi. Clever use of the packaging revolution to deliver smaller packs allowed Maggi to reach out to the poorer sections of society. Photo: Tsering Topgyal/AP

Etienne Benet, managing director of India operations for Nestle SA (left) with Paul Bulcke, chief executive officer of Nestle SA, during a news conference in New Delhi, on June 5. Photo: Udit Kulshrestha/Bloomberg

The Swiss food multinational finds reality catching up with its claims of producing healthy food for the masses.
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