Cross media currents

Print edition : March 22, 2013

A screen shot of a page on the TRAI website, which has uploaded the 'Consultation Paper on Issues relating to Media Ownership'. The paper is available for viewing until March 15.

Direct-to-home services seem to have reached all sections in India, making for a huge market. Here, at Vambay Colony in Vijayawada. A file photograph. Photo: CH_VIJAYA BHASKAR

What emerges from TRAI’s “Consultation Paper on Issues relating to Media Ownership” is that the media need to be mapped so that there is a clear picture of who owns what and, in some cases, who is a front for whom and how, or which big corporate is bankrolling which media.
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