Following the heart

The “I❤XYZ” installations have gone viral in India, with creative variations, clever modifications, and dropped letters.

Published : Apr 06, 2023 11:00 IST

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“Love Mumbai”, Bandra Reclamation Promenade, Mumbai.
Ward 39 Jorasanko, Kolkata. Kolkata now has installations in nearly every neighbourhood.
The installation in the grounds of the famous Ziro Music Festival, in Ziro, Arunachal Pradesh, has creative artwork at each end.
Palani town in Dindigul district, Tamil Nadu, replaces the heart with the namaste sign.
“I love Samvidhan” or “I love the Constitution” at Samvidhan Chowk in Wanowrie, Pune. The city has an installation in nearly every neighbourhood and the signboards have also led to political friction.
Hotel Malvan Beach, Rock Garden, Maharashtra, creatively highlights “love” in “Malvan”.
At Police Bazar Point in Shillong.
Sivasagar, Assam, with the Sivadol temple complex in the background. A great choice of location for the installation.
In Santacruz, Mumbai, the installation is located under a flyover. The choice of location matters greatly in showcasing the installations and this one can be easily missed.

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