Unmediated

Content marketing challenge

Print edition : March 06, 2015

Customers at a Chipotle Mexican Grill in San Francisco, U.S.The fast-food chain propagates, through its own video animations, the values of organic farming, poultry and meat from livestock raised humanely on small and medium farms, and hormone- and antibiotic-free animal husbandry. Photo: David Paul Morris/Bloomberg

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