Market and the medium

Print edition : October 18, 2013

Inside the big cinemas: Metro, a Reliance MediaWorks-owned multiplex in Mumbai. The new players in film production and distribution are large industrial houses, and corporate giants have moved into key film-making setors. Photo: SHASHI ASHIWAL

Girish Karnad. "He counsels against adopting the song-less, neo-realistic 'Western Style' that had been popularised by Satyajit Ray and by himslef, if Indian cinema is to survive the onslaught of globalised corporate interests." Photo: Vilas Kalgutker

Film-maker and FICCI entertainment committee chairman Yash Chopra (right) with Minister of State for Communications and IT Sachin Pilot, News Corporation (Europe and Asia) chairman James Murdoch and actor Anushka Sharma at the inauguration of the FICCI Frames Global Convention in Mumbai in March 2011. The Indian entertainment industry is now steered by FICCI, which is restructuring film and other allied entertainment industries separately and in relation to each other. Photo: PAUL NORONHA

While apologists for corporatisation argue that it will clean up film-making, critics feel that this is not necessarily the case and that the cottage industry format was what sustained Bombay cinema nationally and internationally.
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