In search of new narratives

Print edition : October 18, 2013

Akkineni Nageswara Rao in "Devadas".

From "Gruhalakshmi" (1938), the first Telugu "social".

N.T. Rama Rao as Krishna in "Maya Bazaar".

Nagaiah and N.T. Rama Rao in "Mana Desam" (1949), the film that introduced S.V. Ranga Rao, NTR and Ghantasala.

Vijaya Vauhini Studios, in Madras. A file picture. Photo: The Hindu Photo Archives

The "red" films: Prabhakara Reddy and Vallam Narasimha Rao in "Yuvataram Kadilindi" (1980).

Rallapalli, Charanraj and Kota Srinivasa Rao in "Pratighatana" (1986).

Chiranjeevi in "Indra".

Nagarjuna and Girija Shettar in "Geethanjali" (1989).

Archana in "Daasi" (1989).

As differentiation between genres began to get blurred in the early 1970s, the star and his relation to the fan became the sole aesthetic preoccupation, giving birth to the highly successful “mass film”in the Telugu industry. Today, with these films failing at the box office, it seems stuck in a narrative dead end.

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