THE Mysore Dasara festival is not just about culture and art, heritage and royalty. The celebrations are also an ideal platform for the Karnataka government as well as public and private sector industries to highlight their achievements and to promote industrial and corporate business. And the easiest way to achieve these ends is to organise an exhibition.
That is what the Dasara Exhibition Authority does every year. Located at the Doddakere Maidana (situated adjacent to the Mysore Palace), the exhibition features State government departments as well as a diverse spread of leading exhibitors from around India, displaying and discussing their services and wares.
Constant efforts are being made to include a greater variety of participants to make the exhibition more attractive to both domestic and foreign tourists. Plans are also under way to give the exhibition wider publicity by listing it in tourist itineraries.
The exhibition also showcases artists and artisans from Karnataka, organises food festivals featuring cuisine from across India, and has entertainment stalls, game kiosks and theme park facilities such as the Baby Train, Dashing Car, and Jumping Frog.
Besides putting up a variety of government stalls, the organisers hold a `District Utsava', where the art, culture, handicrafts and folklore of each district are showcased. The government departments are being asked to add a dash of colour and spice to their stalls and presentations so as to break away from the monotony associated with the usual government publicity programmes.
The Authority is also considering plans to convert the exhibition into a permanent tourist attraction. With this in mind, it has submitted a blueprint suggesting this to the government.