Behind the scenes

Print edition : March 21, 2014

Bollywood actor Shah Rukh Khan with Mukesh Ambani at the CNBC-TV18's "India Business Leader Awards 2007" function in Mumbai in December 2007. Independent Media Trust, an RIL subsidiary, has invested in Network18 which owns channels such as CNN-IBN, CNBC-TV 18, and Colors. Photo: PAUL NORONHA

The Reliance group’s ventures into the media could result in a total convergence model in which all the information services to one’s home, including Internet and television streaming, will be controlled by one business group.
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