Marketing dharma

Print edition : April 15, 2016

A stamp honouring Hanuman Prasad Poddar was released on September 19, 1992. Photo: THE HINDU ARCHIVES

Keshav Baliram Hedgewar, the founder of the RSS. Photo: By Special Arrangement

M.S. Golwalkar, RSS ideologue and leader. The founders of Gita Press had close ties with the RSS.

The book skilfully chronicles the role played by Gita Press in popularising the idea of a Hindu India by propagating the virtues of “sanatana dharma”.
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